What is clean beauty and why does it really matter?

ByB

You have probably heard of the term “clean beauty”, but what does it really mean? In a time where people are becoming more conscious of what they are putting on their skin, understanding products and their ingredients is essential. Read along as we explore what factors determine if a product is actually clean, and why this really matters.

In this post, we’ll answer:

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What does clean beauty mean?

If you are confused about what the phrase “clean beauty” means, you’re not alone. There isn’t one single definition, which makes it an ambiguous term. 

As there is not a universal definition for clean beauty, it can have a different meaning for everyone. While some people believe it means using products with the least synthetic ingredients, others believe it means using only products with organic ingredients. At b.clean, we believe clean beauty means using products free from ingredients that are known or suspected to be harmful to our health and the environment. This includes avoiding toxic chemicals that are carcinogenic, endocrine disruptors, harmful to the reproductive system, or environmental pollutants. We believe people should be able to use products without worrying about dangers associated with the ingredients.

The rise of clean beauty

Clean beauty allows consumers to make informed and educated choices about what they choose to use on their bodies. In a time where people are increasingly conscious of their health, clean beauty represents a proactive approach to personal wellness. 

The rise of the clean beauty movement can easily be seen in sales statistics. From 2020 to 2021, the NPD Group reported that dollar sales increased 147% for clean hair brands, 34% for overall clean brands, 28% for clean skincare brands and 21% for clean makeup brands. As the demand for products with clean ingredients increases, so does the number of brands that are ensuring their products meet clean standards.

Adopting a clean beauty routine is similar to choosing to exercise regularly and incorporate healthy foods into your everyday life. It is a preventative action you can take toward a healthy lifestyle. Reading the labels on your products is the same as reading the labels on your food. The more familiar you become with your products and their ingredient lists, the easier it becomes to scan your products and recognize ingredients that are both beneficial and harmful. 

Why should you choose clean beauty?

The choice to use clean beauty is supported by scientific research that shows that certain ingredients can be harmful to human health, as well as the environment, and the health of animals. Understanding the ingredient list on your products is essential to making informed decisions.

Some common ingredients to avoid:

PFAS (Per-and Polyfluoroalkyl Substances)

PFAS are a group of chemicals, often nicknamed “forever chemicals”. PFAS are known for their persistance in both the human body and the environment. They take years to break down in the environment and have also been linked to various health issues.

According to the United States Environmental Protection Agency (EPA), exposure to PFAS can lead to reproductive, developmental, immune, and hormonal issues, as well as increase the risk of certain types of cancers. 

Parabens 

Parabens are chemicals that are commonly used in cosmetic products to stop growth of bacteria. Research on parabens has shown that they are absorbed into the skin and the body and have been shown to interact with your endocrine system (which regulates your hormones). While the FDA and cosmetic industry say that the amount of parabens in a cosmetic product is low and therefore safe, using many products with small amounts can build up over time and lead to larger amounts that are potentially harmful to your health. 

Talc

Talc is another controversial ingredient that can be found in cosmetics. While talc itself is not necessarily the issue, it can be contaminated with asbestos. The International Agency for Research on Cancer (IARC) classifies talc that is contaminated with asbestos to be carcinogenic (can cause cancer). While research on talc itself is currently inconclusive, the IARC suggests a possible link to ovarian cancer.

PFAS, parabens, and talc are just a few examples of concerning ingredients that are often found in cosmetics. With a wide variety of healthier choices available, it is worthwhile to explore your options with safe ingredients.

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How does clean beauty impact the environment?

The impact of clean beauty extends beyond personal health. Toxic ingredients in cosmetic products can also pose serious risks for the environment too. Ingredients that are harmful to humans can also be harmful to wildlife and can have a negative environmental impact.

A study revealed that some ingredients, such as methylisothiazolinone, a popular preservative found in cosmetics, has been found in both aquatic environments and sewage sludge. This preservative poses risks to both aquatic and land animals. 

Additionally, oxybenzone, commonly found in chemical sunscreens, has been found to damage the coral reefs. These ingredients highlight how our choices have broader ecological consequences as well as possible implications to our own health.

As cosmetic ingredients are being discovered in the environment and research shows they can have harmful effects, it is important to be mindful and pay attention to the ingredients in the products we use. 

By choosing products with better ingredients you also help the environment and animals around you. Many clean beauty brands also prioritize sustainable practices by using responsibly sourced ingredients, ensuring they use eco-friendly packaging, and some even donating to causes that align with their values. Another bonus is that many clean beauty companies make sure to use cruelty-free testing when testing their products.

With so many safe and effective options to choose from, why not go with what’s best for you and the planet?  

How does b.clean choose clean products?

At b.clean, we use reputable sources such as the EWG Skin Deep Database and the Yuka app to ensure our selections meet high safety standards.

The Environmental Working Group (EWG) is a nonprofit organization that focuses on helping to educate and enlighten people on issues that affect their health and the environment. Their Skin Deep Database analyzes the ingredients in cosmetic products and assigns them an individual score based on the research and safety of their ingredients. The Skin Deep Database uses information from around 60 databases to provide comprehensive information about products, including the formulations, such as powders or liquids, and how that affects their scores. 

Yuka is an independent app that analyzes and evaluates the safety of ingredients in both cosmetic and food products. Ingredients are categorized as no risk, low risk, moderate risk, or hazardous. Users can click on the specific ingredients that are rated low risk, moderate risk, and hazardous to learn about their safety and potential effects on health and the environment, all with cited sources for transparency. Yuka is an independent platform which means that no brands can pay to influence or advertise their products on their app. This means that the information provided on Yuka is based on scientific research and evidence.

At b.clean, we prioritize products that score good or excellent on Yuka and are verified, or rated 1, or 2 on EWG. We understand that navigating cosmetic labels and researching ingredients can be overwhelming; which is why our mission is to simplify this process for you. We carefully research and gather clean beauty products to allow you to easily make informed choices. 

Debunking clean beauty myths

As clean beauty gains popularity, misconceptions about it are also on the rise. Let’s debunk some common myths about clean beauty!

“Clean products don’t work as well”

One common myth is that clean products are less effective than traditional beauty products. In reality, many products with clean ingredients work just as well as their traditional alternatives. 

When you try any new product – whether it has clean ingredients or not – there’s always an element of unpredictability and surprise. It is important to remember that the effectiveness of a product is not only about the ingredients but also about the formulation. As clean beauty gains popularity and consumers have higher standards than ever before, the variety of products available with clean ingredients is constantly growing.

“Clean products are expensive”

Another misconception is that all clean products are expensive. Just like traditional beauty products, clean choices also have have a wide variation in price. While there are some luxury brands with clean ingredients there are also many budget friendly options too. 

You might be surprised to find that some of your favorite budget friendly brands also offer clean products! Choosing clean products doesn’t necessarily mean you have to walk away from all of your favorite brands.

Clean beauty doesn’t have to break the bank, there are choices to suit everyone regardless of your budget. From drugstore brands to luxury options, and everything in between, you can find clean products without sacrificing quality. 

“Clean beauty doesn’t exist”

Although it is true that there is not one definition for clean beauty, clean products definitely exist. 

As we mentioned earlier, clean beauty is about making informed choices with ingredients and the effects they can have on your health and the environment. 

It is important to note that many products will not be perfect but there are always good options. There is a large variety of clean products to choose from and resources to help you with your clean beauty journey. 

“It is too difficult to switch to clean products”

Switching to clean products can seem confusing and time consuming, but it doesn’t have to be an overwhelming experience.

Many people think that you have to switch all your products over immediately, but you don’t have to change everything at once. It can be a gradual process – each time you finish a product you can choose a cleaner option. An easy way to start your clean beauty journey is each time you finish a product, replace it with a new one with clean ingredients. This allows a more relaxed approach and reduces waste.

B.clean is here to simplify your journey into clean beauty. We are dedicated to guiding you through the world of clean beauty with product recommendations, ingredient breakdowns, educational content, and more so you can make easy and informed choices next time you run out of a product!

“Clean means all natural ingredients” 

A popular assumption is that all clean products contain completely natural ingredients. While it is true that some clean products contain natural ingredients, it does not mean that all of the ingredients are natural. Many clean products contain synthetic ingredients that have been found to be safe for use. Natural doesn’t always mean clean and synthetic doesn’t always mean harmful. 

Some natural ingredients, such as essential oils, can be irritating for skin, especially for those with sensitive skin. Similarly there are safe synthetics that can be effective and safe to use on skin, even though they are not of natural origin. 

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Clean beauty is not only about using natural ingredients, the focus is on products and ingredients that are effective and safe to use. It is about making informed choices for your health and the environment. 

Starting your journey into clean beauty can feel confusing and daunting at first, but it doesn’t have to be. While there is no universal definition for clean beauty, incorporating products with safer ingredients into your daily routine can greatly benefit your health and the well-being of the planet and animals around you.

With a growing number of clean options readily available at all price points, it is easier than ever to choose products with clean ingredients. Each small, conscious decision you make contributes to a healthier future for yourself, the environment, and generations to come.

Clean beauty matters. By avoiding harmful ingredients, you can minimize potential risks associated with long-term exposure. Why not start today? Embrace clean beauty and empower yourself to make informed choices that celebrate your health and our planet.

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