Viral makeup products with clean ingredients 2024
It seems that almost every day a new beauty product is going viral on social media. Whether an influencer with millions of followers is raving about a product or a brand has done a great job with its marketing campaign, there are always new releases and products to try in the makeup industry.
It can feel overwhelming trying to keep up, especially if you are also trying to find out which of these products have clean ingredients. Don’t worry, I’ve been there!
The good news is that just because you want to use products that are healthier for both you and the planet doesn’t mean that you have to miss out on all of the popular products! It turns out that some of the most popular brands and products actually do have clean ingredients and score well on the Yuka app and on EWG’s Skin Deep Database! You can keep up with the latest trends and still prioritize products with clean and safe ingredients in your routine!
In this article we talk about:
- What is clean beauty?
- Viral clean beauty picks
- Rare Beauty Soft Pinch Luminous Powder Blush
- Merit Day Glow Highlighting Balm
- Saie Glowy Super Gel Multipurpose Illuminator
- Ilia Limitless Lash Mascara
- Charlotte Tilbury Hollywood Flawless Filter
- Kosas Brow Pop Dual-Action Defining Eyebrow Pencil
What is clean beauty, anyway?
Clean beauty doesn’t have a single definition, and that’s part of the reason it can be confusing. While everyone can have a different definition of clean beauty, at b.clean, we believe it means using cosmetic products without ingredients that are harmful to your health.
Using products with clean ingredients can also be helpful if you have sensitive skin, as avoiding harmful ingredients can help prevent skin irritations.
To learn more about clean beauty, common ingredients to avoid, and the clean beauty movement, click here for our article, What is clean beauty and why does it really matter?
Viral makeup products with clean ingredients
Rare Beauty Soft Pinch Luminous Powder Blush
This blush is stunning. From the packaging to the range of colors and the shimmer, you genuinely can’t go wrong with it. It’s easy to see why it is so popular.
The Soft Pinch Luminous Powder Blush comes in six gorgeous shades. It is a lightweight and buildable formula that is great for both those who are new to makeup and those who are experienced. Although it is very pigmented, it is also blendable, so you can get the perfect amount of product for you! If you have an oily skin type, then you could benefit from using powder blushes over liquid blushes, as it should have a longer staying power.
This blush from Rare Beauty boasts a long list of ingredients that it is made without. From parabens and phthalates to sulfates, this blush doesn’t contain any nasty ingredients. It is also non-comedogenic, so it’s safe for acne-prone skin!
While this blush isn’t on the EWG’s Skin Deep Database, it gets great scores on the Yuka app!
Rare Beauty checks many boxes. They make cruelty-free makeup, are PETA certified, and vegan. The products are also dermatologist-tested and packaged with recyclable and FSC certified materials.
The Rare Impact Fund is also part of Rare Beauty. 1% of their annual sales go toward the fund, which supports mental health. You can learn more about the Impact Fund here. Rare Beauty cares about not only making stunning blushes but also about the environment, the ingredients, and the welfare of both people and animals.
This is a gorgeous and well-loved blush! There is a reason it has 2,600 reviews and over 4 stars on Sephora!
Merit Day Glow Highlighting Balm
This highlighter is extremely buildable and blendable, so you can choose how subtle or obvious you want your glow to be. It makes your skin appear dewy and glowy, but it is not sparkly, so it gives a more natural highlight.
It contains skin-friendly ingredients – plant based squalane, olive fruit oil, and an amino acid blend. These ingredients help to hydrate and nourish your skin.
Day Glow Highlighting Balm is also vegan, certified cruelty-free by Leaping Bunny, fragrance-free, and free from any pore-clogging ingredients, making it safe for acne-prone skin!
This highlighting balm has great scores on both the Yuka app and on the EWG Skin Deep Database!
Merit Beauty products are made to meet EU cosmetic ingredient standards. This means that they have a longer list of ingredients (than the US) that they cannot include in their products. Merit also focuses on sustainability. Whenever possible, their packaging is either reusable, recyclable, or compostable, which makes them a great brand to buy from for both your health and the health of the planet!
If you’re looking for a highlighter with clean ingredients that gives you a natural glow, this could be the one for you. It’s no wonder this product and brand are so popular!
Saie Glowy Super Gel Multipurpose Illuminator
Another recent viral makeup product is the Saie Glowy Super Gel Multipurpose Illuminator. This product went viral for a good reason! This Glowy Super Gel is ultra-versatile, comes in three different shades, and is also available in a mini size so you can try it without buying the full size!
This dewy illuminator can be worn in many different ways. It can be worn alone for a glowing-from-within look, mixed into your skincare or makeup to add radiance to your current routine, or it can be used as a traditional highlighter to enhance the high points of your face (cheekbones, brow bones, nose, inner corners of your eyes, Cupid’s bow), so it is easy to put into your daily routine. As multitasking products go, this is definitely at the top! Another bonus of this product is that a little goes a long way, so it will last for a while.
It contains ingredients such as plant-derived glycerin, olive-derived squalane, and rosehip seed oil to hydrate and moisturize your skin.
While this product isn’t on the EWG Skin Deep Database, it gets great scores on the Yuka app!
Saie is one of the best clean makeup brands, and they also value sustainability. This illuminator is fragrance-free, silicone-free, and non-comedogenic, so it’s safe for acne-prone skin! The brand is climate neutral certified, certified plastic negative, and Leaping Bunny certified. They also launched the Saie Climate Initiative – partnering with rePurpose Global to help reduce plastic from the environment. Lastly, they donate 1% of their sales to environmental non-profits!
It is no surprise that this product won the Allure 2024 Best of Beauty Award! Glowy Super Gel leaves your skin feeling dewy – not glittery. If you want one product that does it all, this could be it!
Ilia Beauty Limitless Lash Mascara
If you read our article 5 best clean mascaras of 2024 – tested and reviewed, you will already know what we think about this mascara. This is the mascara of all mascaras.
It lengthens, lifts, and separates lashes all while not being clumpy. Limitless Lash is buildable – you can choose how natural or dramatic you want your lashes to be, and this mascara will deliver. I have tried many mascaras, and I find this one to be the best mascara. I keep going back to it!
The clean formula of this mascara contains nourishing ingredients such as arginine, organic shea butter, and beeswax to help condition your lashes while also keeping them looking amazing.
This mascara boasts a long list of ingredients that aren’t in it. From sulfates to parabens, Ilia made sure this mascara doesn’t contain any nasties. It makes sense that this mascara scores well on both the Yuka app and the EWG database.
As a brand, Ilia prides itself on making effective products with skin-care ingredients in them. They make cruelty-free cosmetics, use eco-friendly packaging when possible, and are partnered with Pact Collective to recycle products once they are empty.
It is no surprise that this mascara has almost 6,000 reviews and over 4.5 stars on their website. It has also won 11 awards. Yes, 11! From Allure’s Readers’ Choice Awards for Best Clean Mascara (2020, 2022, 2023, 2024) to Cosmopolitan Readers’ Choice Beauty Awards in 2024. You can’t go wrong with this mascara!
Charlotte Tilbury Hollywood Flawless Filter
This product is as enjoyable to use as the packaging is stunning. If you want to look like you are wearing a filter in real life, this is the product for you!
It is an extremely versatile product. You can use it as a tinted primer, mix into your foundation, use it as a highlighter to highlight the high points of your face, or wear it alone for a lightweight coverage, glowy look. I love wearing it alone with concealer or under my base makeup to look like I’m glowing from within!
Charlotte Tilbury makes luxurious beauty products, and Flawless Filter is no exception. Ingredients such as finely milled powder, porcelain flower extract, and glossy oil work together to create a blurring, brightening, and moisturizing product.
Hollywood Flawless Filter comes in 12 shades and 4 of the shades are available in mini sizes! It is vegan and free from harmful ingredients such as parabens and sulfates. It is also gluten-free and Leaping Bunny approved.
Although this product is not on the EWG Skin Deep Database, it does score well on the Yuka app.
While this product scores well with its ingredients, if you are looking for a brand that focuses on sustainability, then this might not be the best fit for you. On their website, Charlotte Tilbury mentions that they are partnered with Handle. This is a company that helps to repurpose the packaging of beauty products. However, only three of their products qualify for this program. If you want to purchase from a brand that actively works towards sustainability and the health of the planet, there may be better options for you.
However, if you are looking for a versatile product that makes you look like you are wearing a filter, then why not try Hollywood Flawless Filter?
Kosas Brow Pop Dual-Action Defining Eyebrow Pencil
Eyeliners, eyebrow pencils, and lip liners are notoriously difficult to find with clean ingredients. This is because of contamination concerns with the waxes that are used in them to get their waxy textures.
But don’t worry, because Kosas Brow Pop Eyebrow Pencil scores well on the Yuka app!
This Kosas product contains ingredients that nourish your brows, including castor oil and vitamin B5. Castor oil is an amazing ingredient for hair growth, so this product will help keep your brows healthy and looking good at the same time!
This brow pencil is innovative. It is in the shape of a triangle, so you can use it for both filling in larger areas and for areas where you want to use a pencil with more precise definition. I find that it always leaves my brows looking flawless and natural.
This product has great staying power. It lasts from first thing in the morning until I take it off at night. I top it with a clear brow gel for the ultimate brow look – this combo is perfect for long days!
It comes in 10 shades ranging from blonde, brown, black, and gray. This brow pencil is free from silicones and gluten and is also vegan!
Kosas values using non-toxic ingredients and skincare-infused makeup. Their products are dermatologist-tested and safe for sensitive skin. They are committed to the ingredients in their products and have a list of over 2,700 ingredients that they do not allow. Like we talked about earlier with Merit Beauty, they also follow the EU standards.
As well as valuing what ingredients go into their products, Kosas also uses sustainable practices and is planet conscious. As a brand they are Leaping Bunny certified, are talc-free, use FSC-certified cartons, and are currently making efforts for all parts of their products to be recyclable.
If you are looking for a clean brow pencil that is easy to use and delivers amazing results, then look no further. Kosas Brow Pop Eyebrow Pencil is all of the above!
Just because you want to use products with clean ingredients doesn’t mean that you can’t enjoy popular, viral products from brands you love! Whether you’re looking for a clean mascara or a glowing highlighter, these viral products prove that you can enjoy beauty trends while sticking to clean beauty products. Which product are you most excited to try?
